Claude Code

Two ways to connect, depending on how deep you want to go:

Just the MCP server: one command that gives Claude every Bland tool.
The Norm plugin: the MCP server plus slash commands, specialized agents, and a file-based pathway workspace. This is the full Bland development experience in Claude Code.

Prerequisites

Claude Code installed
Your Bland API key from the dashboard

Option 1: Add the MCP server

claude mcp add --transport http bland https://api.bland.ai/v1/mcp \
  --header "Authorization: Bearer $BLAND_API_KEY"

That’s it. Verify the connection:

claude mcp list

claude mcp list showing the bland server connected

Inside a session, run /mcp to see the server’s tools, or just ask:

> list my pathways and tell me which ones have no published version
> pull the transcript of my last call and explain where the agent went off script
> create a pathway that qualifies inbound leads and books a demo

By default claude mcp add configures the server for the current project only. Add --scope user to make it available in every project.

Option 2: Install the Norm plugin

Norm layers a complete pathway-engineering workflow on top of the MCP server: clone a pathway into local files, edit it like code, validate against the real compiler, commit versions, simulate conversations, and converge on a goal with an autonomous test loop. Inside Claude Code:

/plugin marketplace add CINTELLILABS/bland-plugins
/plugin install norm@bland

The installer prompts for your API key and stores it securely. Then start with:

/norm:norm build me an agent that confirms dental appointments

Useful commands once you’re in:

Command	What it does
`/norm:list`	List the pathways on your account
`/norm:clone`	Pull a pathway into a local file workspace
`/norm:validate`	Check your edits against the authoritative server compiler
`/norm:test`	Simulate a conversation against your local pathway
`/norm:commit`	Save (and optionally publish) a new version
`/norm:loop`	Autonomous build-test-fix loop until a goal passes
`/norm:smoke`	Self-test your setup end to end

A Claude Code session using the Bland MCP to list pathways and report which have a published production version

Next steps

Tool reference

Everything the MCP server can do.

Other clients

Cursor, Codex, VS Code, Windsurf, and raw HTTP.

Docs for agents: llms.txt

Welcome

Core Bland Features

Basic Tutorials

Advanced Features

Platform Information

SDKs & Tools

Bland Enterprise

Prerequisites

Option 1: Add the MCP server

Option 2: Install the Norm plugin

Next steps

Tool reference

Other clients

​Prerequisites

​Option 1: Add the MCP server

​Option 2: Install the Norm plugin

​Next steps

Tool reference

Other clients

Prerequisites

Option 1: Add the MCP server

Option 2: Install the Norm plugin

Next steps