POST
/
v1
/
personas
Create Persona
curl --request POST \
  --url https://api.bland.ai/v1/personas \
  --header 'Content-Type: application/json' \
  --header 'authorization: <authorization>' \
  --data '{
  "name": "<string>",
  "role": "<string>",
  "description": "<string>",
  "tags": [
    {}
  ],
  "image_url": "<string>",
  "call_config": {
    "voice": "<string>",
    "record": true,
    "language": "<string>",
    "background": "<string>",
    "max_duration": 123,
    "wait_for_greeting": true,
    "interruption_threshold": 123
  },
  "orchestration_prompt": "<string>",
  "personality_prompt": "<string>",
  "default_tools": [
    {}
  ],
  "pathway_conditions": [
    {
      "name": "<string>",
      "prompt": "<string>",
      "pathway_id": "<string>",
      "pathway_version": "<string>",
      "start_node_id": "<string>"
    }
  ],
  "kb_ids": [
    {}
  ]
}'
{
  "data": {
    "id": "12345678-1234-1234-1234-123456789012",
    "name": "Blandie",
    "role": null,
    "description": null,
    "tags": [],
    "image_url": null,
    "created_at": "2025-09-23T15:13:36.348Z",
    "updated_at": "2025-09-23T15:13:36.412Z",
    "deleted_at": null,
    "user_id": "12345678-1234-1234-1234-123456789012",
    "current_production_version_id": "12345678-1234-1234-1234-123456789012",
    "current_draft_version_id": "12345678-1234-1234-1234-123456789012",
    "current_production_version": {
      "id": "12345678-1234-1234-1234-123456789012",
      "persona_id": "12345678-1234-1234-1234-123456789012",
      "version_type": "production",
      "version_number": 1,
      "orchestration_prompt": null,
      "personality_prompt": "You are a helpful assistant",
      "pathway_conditions": null,
      "kb_ids": [],
      "call_config": null,
      "default_tools": [],
      "promoted_from_version_id": null,
      "promoted_at": "2025-09-23T15:13:36.368Z",
      "promoted_by": null,
      "created_at": "2025-09-23T15:13:36.369Z",
      "updated_at": "2025-09-23T15:13:36.369Z"
    },
    "current_draft_version": {
      "id": "12345678-1234-1234-1234-123456789012",
      "persona_id": "12345678-1234-1234-1234-123456789012",
      "version_type": "draft",
      "version_number": 2,
      "orchestration_prompt": null,
      "personality_prompt": "You are a helpful assistant",
      "pathway_conditions": null,
      "kb_ids": [],
      "call_config": null,
      "default_tools": [],
      "promoted_from_version_id": "12345678-1234-1234-1234-123456789012",
      "promoted_at": null,
      "promoted_by": null,
      "created_at": "2025-09-23T15:13:36.390Z",
      "updated_at": "2025-09-23T15:13:36.390Z"
    }
  },
  "errors": null
}

​
Headers

​
authorization
string
required
Your API key for authentication.

​
Body Parameters

​
name
string
required
Display name for the persona.
​
role
string
Role assigned to the persona.
​
description
string
Description of the persona’s purpose and use case.
​
tags
array
Array of tags to associate with the persona.
​
image_url
string
URL of the persona’s profile image.
​
call_config
object
Call configuration settings for the persona.
​
orchestration_prompt
string
Orchestration prompt for the persona (optional).
​
personality_prompt
string
Personality and behavior prompt for the persona.
​
default_tools
array
Array of default tools enabled for the persona.
​
pathway_conditions
array
Array of pathway routing conditions for the persona.
​
kb_ids
array
Array of knowledge base IDs to connect to the persona.

​
Response

​
data
object
The created persona object.
​
errors
string
Any errors that occurred (null if none).
{
  "data": {
    "id": "12345678-1234-1234-1234-123456789012",
    "name": "Blandie",
    "role": null,
    "description": null,
    "tags": [],
    "image_url": null,
    "created_at": "2025-09-23T15:13:36.348Z",
    "updated_at": "2025-09-23T15:13:36.412Z",
    "deleted_at": null,
    "user_id": "12345678-1234-1234-1234-123456789012",
    "current_production_version_id": "12345678-1234-1234-1234-123456789012",
    "current_draft_version_id": "12345678-1234-1234-1234-123456789012",
    "current_production_version": {
      "id": "12345678-1234-1234-1234-123456789012",
      "persona_id": "12345678-1234-1234-1234-123456789012",
      "version_type": "production",
      "version_number": 1,
      "orchestration_prompt": null,
      "personality_prompt": "You are a helpful assistant",
      "pathway_conditions": null,
      "kb_ids": [],
      "call_config": null,
      "default_tools": [],
      "promoted_from_version_id": null,
      "promoted_at": "2025-09-23T15:13:36.368Z",
      "promoted_by": null,
      "created_at": "2025-09-23T15:13:36.369Z",
      "updated_at": "2025-09-23T15:13:36.369Z"
    },
    "current_draft_version": {
      "id": "12345678-1234-1234-1234-123456789012",
      "persona_id": "12345678-1234-1234-1234-123456789012",
      "version_type": "draft",
      "version_number": 2,
      "orchestration_prompt": null,
      "personality_prompt": "You are a helpful assistant",
      "pathway_conditions": null,
      "kb_ids": [],
      "call_config": null,
      "default_tools": [],
      "promoted_from_version_id": "12345678-1234-1234-1234-123456789012",
      "promoted_at": null,
      "promoted_by": null,
      "created_at": "2025-09-23T15:13:36.390Z",
      "updated_at": "2025-09-23T15:13:36.390Z"
    }
  },
  "errors": null
}