Identifiers: All phone numbers, emails, and external IDs from the duplicate are added to the primary contact
Metadata: Metadata objects are merged, with primary contact values taking precedence for conflicting keys
Name: The primary contact’s name is kept, unless it’s empty (then the duplicate’s name is used)
Calls: All calls associated with the duplicate are reassigned to the primary contact
SMS Conversations: All SMS conversations are reassigned to the primary contact
Contact Memory: Memory data is merged (facts, recent messages, summaries) for each persona/agent. If both contacts have memory for the same persona, the data is intelligently combined