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Introducing SMS

We’re excited to launch SMS functionality on the Bland AI platform.

SMS messages can now be sent and received through Bland AI, enabling a new mode of customer engagement—powered by the same logic infrastructure as your voice pathways. This allows you to build text-based conversations using the same interface and tools, making it easy to confirm appointments, send follow-ups, or deliver information via SMS.

Note: SMS is currently available for Enterprise customers only.

Key features:

• Programmatic SMS sending via Pathways
• Variable support for message personalization
• Full delivery and response logging
• API endpoints for SMS control and automation

Technical details are available in our SMS Documentation, and you can follow our Getting Started Tutorial for a step-by-step walkthrough.

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New: Citation Extraction in Call Analytics (Enterprise)

Enterprise users can now define conditions for when certain variables should be extracted from calls—introducing a more powerful and flexible way to structure insights in the Analytics workflow.

Using the new Citation Schema Builder, you can:

• Define conditional logic to extract specific data points (e.g., extract “salary expectation” only when interview_stage = "final")
• Organize variables by use case (e.g., recruiting, support, feedback)
• View citations timestamped directly within call logs

This feature unlocks more structured post-call analysis and supports deeper reporting across your team’s workflows.

Additional improvements to citation display and analytics will follow in upcoming updates.

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Deprecation of Advanced Pathway Settings

We’re moving away from the legacy Advanced Settings system for managing pathway navigation and logic.

Advanced logic is now easier to manage using Route Nodes, which offer a clearer and more consistent way to structure conditions in the editor.

Why Route Nodes?

• Able to now work with your global nodes
• Support fallback default paths
• Centralize your routing logic in a single place

This update simplifies how branching logic is built—directly in the flow, without hidden settings.

Watch a quick walkthrough on the migration

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Improvements

Call Handling

• Reduced queue time during warm transfers for faster agent handoffs
• Improved voicemail tone detection for higher accuracy in leaving messages
• Fixed transcription repetition issues while using Babel language model

Editor & Logic

• Fixed issue where pressing Escape while editing the Custom Code Node would prevent changes from saving

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Platform Updates

Access & Plans

• Voice cloning is now available for all users to try on the Start plan